ASL 3 - Partner Onboarding Open
You Send A Logo.
We Put It In Front Of
500,000 Australians.
The Founding Season delivered 1,738,327 ad impressions to 510,698 Australians across two sold-out events, with 14 brands on the wall. And you can count the results yourself - every partner gets a trackable link, a QR code and a unique discount code.
These 14 businesses backed the Founding Season before a single ticket was sold. Join them for ASL 3.
Founding Season Results
By The Numbers
Real delivered results across ASL 1 and ASL 2 - not projections.
1,738,327 paid ad impressions plus 301,333 organic Instagram views
Individual people reached by partner-branded campaigns across the season
Paid video plays with partner branding - 62,537 watched all the way through
Paid impressions in the ASL 2 campaign alone - nearly 3x ASL 1
ASL 1 (250 seats) + ASL 2 (300 seats) - every seat, both events
ASL 1 in 11 days. ASL 2 five days before doors.
Backed ASL before a single ticket was sold
During the ASL 1 window alone - 85% from non-followers
85% of Instagram reach came from non-followers. Partner branding doesn't just circulate - it discovers new audiences.
Done For You
You Send A Logo. We Do Everything Else.
This is a done-for-you brand campaign wearing a sponsorship badge - and we hand you the numbers after.
What ASL does
- Produce the ad creative
- Run and manage the paid media
- Design and print the signage
- Print the match card
- Build the media wall
- Edit the highlight reel
- Shoot, edit and distribute your testimonial video
- Generate your trackable links, QR codes and discount codes
- Compile your post-event wrap report
Your job
Send a logo file.
That's it. Your brand starts working the week you sign.
Brand Visibility
What Your Brand Gets
Partner branding across every stage of the ASL event cycle - not just event night.
Phase 1
Pre-Event (30 days)
- Logo in every paid ad creative (1.28M impressions at ASL 2)
- Logo on every page of ASL website
- Partner announcement posts on Instagram
Phase 2
Event Day
- Venue signage - 300-seat sold-out venue, 5-6 hours
- MC name mentions to a packed venue
- Match card logo for every attendee
- Media wall photo opportunities
- Live story tagging
Phase 3
Post-Event (ongoing)
- Highlight reel with partner branding
- ASL 3 campaign ads featuring partner logos
- Recap content and partner thank-you posts
- Ongoing website presence
Partnership Packages
Per-Event Partnerships, From $200
Every value below is an honest market equivalent - what the same deliverable costs from an agency or media owner. Availability counters are kept accurate, always.
Fuel The Purse
Back a Fighter
Put $200 in a fighter's purse. Get thanked in front of a sold-out house. This one isn't an ad buy - the money goes to the athlete, and one backer gets each fighter on the card.
16 of 16 fighters available - ASL 3
- Your name on the official "Backed By" fighter graphic$150
- MC shout-out when your athlete competes$75
- Thank-you post from ASL$100
- Listing on the ASL website backers roll$75
$400 value
$200 per event
Community Partner
Get On The Wall
$1,425 value
$650 per event
Less than one premium fan table - for a share of a professionally managed ad campaign.
12 of 12 slots available - ASL 3
- Logo across the event's paid ad campaign - ASL 2's cycle delivered 1,284,893 impressions$800
- Logo on apexsubmissionleague.com, 30+ days$250
- Social announcement tag$125
- MC acknowledgement to a sold-out house$150
- Bonus: measurement kit - trackable link + unique discount code$100
Event Partner
In The Room
$3,625 value
$1,800 per event
One and a half fan tables buys your brand physical presence in a sold-out room.
8 of 8 slots available - ASL 3
- Everything in Community Partner$1,425
- Venue signage + mat-side placement - sold-out venue, in the fight photography$1,200
- 2 MC name mentions$150
- 3 dedicated social posts$450
- Logo on the printed match card in every attendee's hands$250
- Bonus: measurement kit upgraded - QR code on your match-card and signage placements$150
Bespoke activations - product sampling, vendor table, gear supply - available from this tier, scoped on request.
Major Partner
Own A Moment
$10,875 value
$5,000 per event
The testimonial ad alone costs $2,500-3,500 to produce elsewhere - before any distribution.
4 of 4 categories available - ASL 3
- Everything in Event Partner$3,625
- Round presenting rights - "Presented by [Brand]", called live and printed$750
- Media wall / step-and-repeat - every fighter photo, every fan photo$400
- VIP Table of 10, PIT-side, priority entry$1,200
- Logo on the highlight reel + event video branding - lives online permanently$500
- Produced partner testimonial ad - shot, edited AND distributed on ASL's paid media$3,500
- Featured sponsor spotlight post$150
- Category exclusivity - your competitors are locked out at this tier$750
Own The Mat - 1 Available
Centre Mat
The single most valuable visual asset ASL owns. The mat is in 100% of camera angles - every fight photo, every highlight clip, every social cutdown, and the permanent archive. It cannot be skipped, scrolled past or cropped out.
One brand. Every camera angle. Forever in the archive - "If you watched ASL, you saw us."
- Everything in Major Partner$10,875
- Sole centre-mat branding - in shot for every second of competition, every clip, forever$4,500
- Full category exclusivity - no competitor at ANY tier of the event$500
Available - ASL 3
$15,875 value
$8,000 per event
Own The League - 1 Per Season
Naming Partner
"ASL Presented by [Your Brand]" - the league carries your name on every asset, every ad and every mention, designed directly with ASL leadership. Naming includes the centre mat: it races the Centre Mat tier, and the first signature takes it.
- Everything in Centre Mat$15,875
- "ASL Presented by [Brand]" on every asset, ad and mention$7,500
- MC opening and closing acknowledgement$300
- Bespoke activations designed with ASL leadership - sampling, vendor table, gear supply (scoped)$1,500+
- First right of renewal for the next seasonincluded
Available - this season
$25,175+ value
from $15,000
By conversation with ASL leadership.
Built Into The Offer
Add-Ons
Measurement Kit
Included from Community Partner up: a trackable link and a unique discount code, plus a QR code on your physical placements from Event Partner up. Scans, clicks and redemptions land in your own numbers - results you can count, not exposure you take on faith.
Season Bundle
Lock ASL 3 + ASL 4 at today's list price - immune to every phase rise - plus 10% off the combined total. 50% on agreement, 50% four weeks before each event.
Community $1,170 · Event $3,240 · Major $9,000 · Centre Mat $14,400
Bespoke Activations
Product sampling, a vendor table, gear supply - scoped per partner with ASL leadership and priced on request. Available from Event Partner up.
How Pricing Works
Prices Rise As Fight Night Approaches
The same way ASL ticket prices worked - and ASL 2 still sold out five days before doors.
Phase 1 - Now
List Price
Pre-announce pricing, as listed above. Every week earlier means more paid impressions delivered at the same price - the ASL 3 campaign starts without you or with you.
Phase 2 - At Public Announce
+10%
Community $715 · Event $1,980 · Major $5,500. Centre Mat closes five weeks out - mat printing has a hard production lead time.
Phase 3 - Final 4 Weeks
+20%, Top Tiers Close
Community and Event rise 20% on list. Major and Naming close entirely - the testimonial shoot, signage and campaign lead times make full delivery impossible any later.
No countdown timers, no manufactured deadlines. These phases follow real production lead times, and the availability counters on this page are kept accurate - always.
For The 14 Foundation Partners
The Foundation Rate
Foundation Partner status closed forever when the Founding Season ended - the 14 are the 14. What stays open is the reward for backing ASL first:
Price Locked
Today's list price held for both ASL 3 and ASL 4 - immune to every phase rise.
Bundle Rate, Regardless
Automatic access to the season-bundle 10% off - even booking one event at a time.
First Right On Your Category
A 7-day window on your category and tier before slots are released to the open market.
Before the public campaign starts, your rate is locked and your category is held. The Foundation Rate ends when ASL 3 is publicly announced - after that, list price and open market.
Foundation Partners
What Our Partners Say
Safelink Alliance
Official ASL Partner
LFG Training
Official ASL Partner
Trend Physio
Official ASL Partner
Partnership Deck
Review the Full Package
Download the ASL Partnership Deck for detailed tier breakdowns, deliverables, and media value data. No email required.
Download Partnership Deck (PDF)15 Minutes - We Bring The Numbers
Book a Partner Preview
A 15-minute call: we walk the season data, confirm availability in your category, and recommend one tier. Fill out the form and we will be in touch within 2 business days.
Common Questions
FAQ
You count it yourself. Every partner gets a trackable link, a unique discount code, and - from Event tier up - a QR code printed on your match-card and signage placements. Scans, clicks and redemptions land in your own numbers, attributed to ASL. After the event you also receive the wrap report: the impressions, reach and clicks your logo ran in. Exposure you can see, results you can count.
The Founding Season delivered 1,738,327 paid-ad impressions to 510,698 unique Australians - verified platform data we walk through on the Partner Preview call. Both events sold out, the second five days before doors. And you won't need to take our word for it - your trackable link, QR code and discount code let you run your own count.
You could - and you'd also brief an agency, pay for production, manage the campaign and build an audience from zero. ASL partners get professionally produced creative, an audience clicking at roughly double the sports benchmark, plus what ads can't buy: signage in a sold-out room, MC mentions, a match card in every hand. You send a logo. We do the rest.
No promoter can promise a sell-out - here's our record instead: ASL 1 sold out in 11 days, ASL 2 five days before doors at $900 and $1,200 a table. And most of your value is delivered before fight night: the paid campaign, site placement, social features and your trackable links run for weeks regardless of the gate.
Twelve of our 14 Foundation Partners are local and family businesses - gyms, physios, a burger joint, a security firm. You can back a fighter for $200, or get your logo into a professionally managed ad campaign for $650 - less than one premium table. 67% of our reach is NSW - your customers.
One event gets you a full campaign cycle, a sold-out fight night, and your own trackable numbers inside about six weeks - a complete test. Brands that want the compounding effect lock ASL 3 + ASL 4 on the season bundle: today's price held against every rise, plus 10% off the total. Test with one, or lock two - both are real options.
ASL 2 is complete - it delivered a sold-out house at Legacy Combat Sports Stadium, Kincumber NSW on 11 July 2026. ASL 3 is the next event (date TBA). Partners are onboarded first so branding is in place before any public campaign launches.
Yes. Major Partner includes category exclusivity - one physio, one security firm, one builder per event. Centre Mat carries full exclusivity: no competitor at any tier of the event. When your category is taken, it is taken.
50% on agreement, 50% four weeks before the event. Season bundles work the same way per event: 50% on agreement, 50% four weeks before each event.
One Logo File From You. Everything Else From Us.
Partner with Australia's first pro submission grappling league - and walk away with your own trackable numbers after the final bell.